Online Trade Journals

Phoenix, AZ (PRWeb) November 18, 2006 -- Sugar Creative has just completed a large-scale, fully comprehensive development and redesign of Best Western International's North American Web sites for its regional cooperative marketing groups. The magnitude of the project included Web sites for 50 US states, five Canadian provinces, the Caribbean and other specialty gateways providing the lodging company with enhanced online tools with which to promote the brand on a local level.

The 75+ sites were designed to feature area attractions, spur online bookings and provide promotional opportunities for Best Western International's corporate marketing programs. Each site also incorporates elements that most reflect the charm and culture of the region it represents.

"We implemented a database-driven system that reduces overall maintenance and development timelines for the multitude of Best Western International Web sites," said Doug Cholewa, managing partner for Sugar Creative. "Now, Best Western has a foundation from which to grow all of its regional sites incorporating common elements such as new promotions, special packages, property additions and search engine optimization tactics. We're really revved-up about the opportunities that this provides."

"Sugar Creative continues to impress with its ability to generate unique and innovative ways to support our interactive initiatives," said Tammy Lucas, director of field marketing for Best Western International. "Developing customized Web plans and online support systems that complement Best Western's North American brand strategies is quite an undertaking -- one that Sugar Creative has enthusiastically embraced."

Sugar Creative began working with Best Western International in late 2000 with one regional site. Two years later, Sugar was working on half of the regional sites and since early 2006, has been overseeing the design and development of all state and regional Web sites.

Continuing to exhibit its deep knowledge and experience with the hotel industry, Sugar will execute additional initiatives for Best Western International in the future, including e-mail marketing campaigns and other promotional activities.

About Best Western International
Best Western International is celebrating its 60th Anniversary as a membership association of independently owned and operated hotels that provides marketing, reservations and operational support to its members. Best Western's North American cooperative marketing teams support the company's national brand advertising and promotional efforts every year through customized regional programs and initiatives. Growing from a string of roadside motels starting in 1946 Long Beach, Calif., to THE WORLD'S LARGEST HOTEL CHAIN® with more than 4,200 hotels in 80 countries, Best Western is one of the industry's most endearing iconic brands.

About Sugar Creative
Founded in 2000, Sugar Creative has always exhibited a passion for creating comprehensive and distinctive marketing and interactive programs for its clients. Its clients include Best Western International, Downtown Phoenix Partnership, Gray Development, Phoenix Children's Hospital and the Phoenix Zoo. For more information, visit www.sugarcreative.com.

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